In the sun-washed terrain of the Alabama Hills, American Westerns were reimagined through the lenses of Italian directors who transformed the genre with their cinematic instinct. Through stylized visuals, dramatic close-ups, and a heightened sense of flair, they pushed Western cinema into a more expressive, bolder territory, bringing grit, rebellion, and freedom into sharper focus.
Based in Los Angeles, the heart of American cinema, AG’s Holiday collection is influenced by the visionaries behind the camera and honors craftsmanship with intention. Built on a foundation of quality and timeless style, our garments are shaped with purpose and finished with dramatic detail, designed to evolve your personal style like a well-written plot.
Versatile silhouettes take shape in luxurious Italian fabric—designed for movement, comfort, and refined utility. From Italian Sioux Rigid denim pieces to brushed twill trousers and selvage denim fits, each piece is grounded in earthy tones and softened by craftsmanship, bringing the collection together with understated style and ease.
THE SUNSET WESTERN
HOLIDAY 2025
DELIVERY 1-ALABAMA HILLS
Before the cameras roll, the story has already begun. Behind the scenes, crews build the set while the director takes their place behind the lens, ready to shape a narrative that casts you as the protagonist. Timeless western silhouettes created in luxurious Italian fabrications echo the utilitarian grace of frontier dressing with yoke detailing and studded side seams, reimagined through a modern lens for comfort and versatility. A sun-faded palette of dusty tints mirrors the Alabama Hills terrain, channeling the visual language of Spaghetti Western cinema.
DELIVERY 2-THE PREMIERE
As the production lights dim and the red carpet rolls out, the allure of a glamorous Hollywood premiere takes center stage. A palette of lively monochromes with pops of hues gestures to the silver screens that once lit up cinema halls. Refined party-ready looks bring leading-role energy to holiday dressing, reimagined for a new era of minimalist glamour. Channel sartorial drama in softly structured tailored silhouettes in tonal layers that blend sophistication with everyday ease.
DELIVERY 3-THE ESCAPE
We bring our season to a close with relaxed, everyday styles rooted in comfort, versatility, and ease, designed for the escape you’ve been waiting for. Laid-back California cool meets functional loungewear that invites warmth and effortless layering, while Stretch 360° fabrics and flexible waistbands deliver comfort on the go. Sun-faded neutrals and desaturated earth tones ground the looks in calm optimism, bringing balance and refinement to your personal style for the new year.
AG/EMRATA
BASIC ESSENTIAL
RIBBED ESSENTAIL
SPRING 2024 COLLECTION